BUSINESS-BUILDING ADVISORY
An idea can become a business surprisingly fast. A name. An LLC. A website. Software. Branding. Inventory. Contractors. Employees. Suddenly you’re spending real money before you’ve answered the questions that matter most. Who will pay for this? How much? What will it cost to get the doors open? What will it cost to keep them open? How much revenue does the business actually need? And what are you assuming that hasn’t been tested yet? This private intensive is designed to pressure-test the business underneath the idea before momentum gets expensive.
It’s much cheaper to discover a bad assumption on a spreadsheet.
BEFORE YOU BUILD
A good idea and a viable business are not the same thing.
Entrepreneurs are very good at creating momentum. That can be an advantage. It can also become a liability. It’s easy to start solving problems that make the business feel real before you’ve solved the ones that determine whether it works. You can spend months choosing software, building a website, developing a brand, forming an entity, designing an offer, or planning a launch without knowing whether the economics underneath it make sense. This work slows the momentum down just long enough to ask better questions.
Build the business on purpose, not just because the next step was exciting.
PRESSURE-TEST THE BUSINESS
Let’s find out what has to be true.
Who is the customer? What problem are they paying you to solve? What exactly are you selling? What are they realistically willing to pay? What will it cost to open the doors? What will it cost to keep them open?
How much revenue does the business need? What does your personal runway look like? Which assumptions are carrying the most risk? What are you forgetting? What needs to happen now, and what can wait? Where do you need a specialist rather than another guess?
Credible is required. Perfect is not.
MAKE THE MATH VISIBLE
Revenue is not the same thing as having a business that works.
One of the fastest ways to create clarity is to make the economics visible. Depending on the business, we may work through startup costs, ongoing operating expenses, pricing, revenue assumptions, owner compensation, personal runway, cash needs, or simple conservative, expected, and strong scenarios. The goal is not to build a 70-page business plan or pretend we can predict exactly what will happen. The goal is to understand what the business needs to do financially, identify which assumptions matter most, and determine what you need to learn before committing more time or money.
Numbers don’t make the decision for you. But they can expose the decision you’re actually making.
THE WORK
Bring the idea. We’ll pressure-test the business underneath it.
We’ll start with a complimentary 20-minute discovery conversation so I can understand what you’re considering and determine whether this intensive is the right fit. Before the intensive, you can share relevant materials you already have. That might include notes, financial assumptions, pricing, budgets, research, spreadsheets, pitch materials, or simply the thinking you’ve done so far. During the private working session, we’ll follow the questions wherever they need to go. We may work through numbers, challenge assumptions, identify missing information, build simple scenarios, distinguish what needs to happen now from what can wait, and determine which questions need outside expertise. The purpose is not to make the idea perfect.
The purpose is to make the next investment of your time, money, and energy more informed.
WHAT’S INCLUDED
A private working intensive built around your business.
Complimentary 20-minute discovery conversation to understand the idea and determine fit.
Advance review of relevant materials you choose to share.
A private working session, typically two to three hours.
Practical tools, exercises, spreadsheets, or resources when they would meaningfully support the work.
Relevant introductions from Jennifer’s network when appropriate and useful.
A concise written recap of key questions, assumptions, decisions, or next steps that emerge from the conversation.
A 30-minute follow-up conversation to revisit what has surfaced and determine whether anything still needs attention.
Private and confidential. What you share with Jennifer stays with Jennifer.
In person is preferred when practical. Jennifer is based in Omaha, Nebraska, and virtual sessions are available.
PRIVATE INTENSIVE | $1,500
I’ve built the business. I’ve also learned some things the expensive way.
I left a six-figure executive career to build an e-commerce subscription company from the ground up. I raised outside capital, built a team, developed products and systems, won a $50,000 pitch competition, navigated cash flow and growth, restructured when the business required it, made plenty of expensive mistakes, and eventually sold the company. That experience matters here, but it does not make me the expert in every question your business will encounter.
WHAT I BRING
More than two decades of executive and organizational leadership. Founder and operator experience. An attention to numbers, economics, people, systems, and execution. A willingness to challenge the assumption you really want to be true. Questions designed to expose what we don’t know yet.
WHAT I DON’T DO
I’m not your attorney, CPA, financial advisor, banker, insurance professional, or industry expert. I won’t manufacture expertise I don’t have. I won’t tell you the idea is great simply because you’re excited about it. When a question belongs with a specialist, we’ll identify that and determine what you need to ask.
BEFORE YOU SPEND THE MONEY
You don’t need a finished business plan before we talk. You don’t need perfect numbers. And you certainly don’t need to have every answer. Bring me the idea, the assumptions, the spreadsheet, the questions, or the mess. We’ll figure out what deserves your attention before momentum starts making decisions for you.
PRIVATE INTENSIVE | $1,500